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Is it time to Quit Marketing on Facebook?

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Marketing on Facebook is dead. Long live advertising on Facebook!

There’s much gnashing of teeth and crying loudly with changes that Facebook are making to its advertising and it’s content delivery algorithms. It used to be you could deliver anything you wanted and your audience would get to see it. Content delivery rates are falling. It used to be text links were king, then memes, then pictures, click-bait headlines, prizes for Likes, now links again…

It’s quite like the old days of search engine advertising. I’ve got memories of the early days of Google advertising when pretty much anything went. Google still constantly make changes to their algorithms and it’s a relatively hostile place if you’re not a brick and mortar business or an established service provider. Facebook might be much newer to the advertising space but they are running into the same issues that Google faced – how do you improve the user experience? That, after all, is the holy grail that keeps users using your service.

Very recently Facebook have been banning accounts, sometimes without giving specific reasons, for breaches of advertising rules or for people trying to game the system. Google are notorious for doing this also, quite simply they don’t need YOUR money.

Facebook wants what your potential customer wants – good quality content delivered in an open and transparent manner.

It does come down to some pretty simple rules:

  1. Delivery high quality content
  2. Deliver high quality content
  3. Deliver high quality……you get the message….

Jon Loomer has a great article over on his website. It’s well worth a read.

Source: http://www.jonloomer.com/2014/11/18/quit-facebook-marketing/

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