I am often asked about how I would start with internet marketing if I had to start again from scratch.
Let’s be very clear: it wouldn’t be by buying every single product that some guru put in front of me! I’ve been there and you might be there now too!
In a previous post, I talked to you about mindset, motivation, and focus.
Let’s focus now. To get the cash flowing you need to…..what? Give yourself a second to think about your answer. Got it?
Build content -> Drive traffic -> Make money
Easy right? But how the hell do you do this?! That’s easy too though some “gurus” would try to convince you otherwise.
Build content. Build a list. Promote valuable offers. Make money. You’ve heard time and again “the money is in the list”. Why? Because it’s not just some catchphrase, it is actually TRUE!
The other “secret” about making a living from the internet is a thing called Leverage. What is leverage and how does it apply to you? It simply means expanding up and out. Increase your traffic, increase your conversions, increase your sales, make more money. Build a product, get affiliates, have your sales made for you. That’s the power of the internet. Very simple stuff.
To make this work you can take the following steps:
1. Build a squeeze page with a quality free report or plugin
2. Set up your autoresponder
3. Set up your link tracker
4. Build a One Time Offer (OTO) to direct your opt-ins to
5. Get paid (Solo Ads) to get quality leads to your offer
6. Test, Test, Test
7. Send valuable content
8. Send valuable offers
9. Test, Test, Test
10. See funds come in, celebrate a minor victory!
11. Test, Test, Test
12. Rinse and repeat
Did you get the subtle point I was trying to make there?! You NEED to TEST!
If you get your squeeze page right (i.e. so that you get a high % of your traffic opting in), you’ll start to build your list effectively. How will you know? Tracking. If you are not tracking, testing and adapting you will be left scratching your head as to whether you are getting quality traffic and whether that traffic is actually converting. All you should care about is conversions. Literally all of your effort should be focused on conversions.
I personally use Linktrackr to do all of my testing.
I know exactly how many clicks I get from my purchased solo ads so I don’t get ripped off. This happens quite a bit so you need to ensure you use quality solo ad providers. They should track how many clicks they send you and you should be able to confirm plus track how many people opted in. That gives you a conversion for your squeeze. Change the headline, test again and again. Average the opt-ins for each and get rid of the worst page. Write another, test it against your last “best” one and keep going.
Do not get sidetracked. Do not surf the web. Do not make calls. Do not go looking for shiny stuff. Look out for my next post and I will give you 3 simple steps to follow to help you focus.
If you follow this simple process you WILL make money.
Stay tuned and I’ll be back to talk to you about those 3 simple steps that will ensure you get started right…
To your success
Rob