https security

Google ranks SSL as an SEO signal

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Google have announced they want to see the internet become more secure for everyone. Google Search, Gmail and Drive all use SSL encryption to ensure a safe connection as standard and this is being held up as the standard. They’ve indicated that sites running SSL will have a better ranking signal. Whilst this is a lightweight signal for now, affecting less than 1% of global search strings, it is likely that it will have a more significant ranking in the future after webmasters have been given time to make the switch from HTTP to HTTPS.

An extract from their page:

Here are some basic tips to get started:

  • Decide the kind of certificate you need: single, multi-domain, or wildcard certificate
  • Use 2048-bit key certificates
  • Use relative URLs for resources that reside on the same secure domain
  • Use protocol relative URLs for all other domains
  • Check out our Site move article for more guidelines on how to change your website’s address
  • Don’t block your HTTPS site from crawling using robots.txt
  • Allow indexing of your pages by search engines where possible. Avoid the noindex robots meta tag.

If your website is already serving on HTTPS, you can test its security level and configuration with the Qualys Lab tool. If you are concerned about TLS and your site’s performance, have a look at Is TLS fast yet?. And of course, if you have any questions or concerns, please feel free to post in our Webmaster Help Forums.

It is common sense to have your site secured with SSL encryption. It maintains the trust you’ve built with your audience and can be a factor in building trust with new people coming to visit you.

Have you upgraded yet? Need some help doing so? Drop a comment below!

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