How to Outsource the hard stuff

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In a previous article we talked about how to plan out all of your activities to achieve a successful project. In this post we’re going to talk about how to get the hard work done for you. If you think about the amount of work to be done in a project:

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Now, if you’ve planned out your project like we discussed in the last post you’ll see there is a massive amount of work to be done. Is it possible to do all of this yourself? Yes, of course it is if you have enough time and patience – but who has time to learn all of this stuff? There’s a commonly held view that to become expert at a skill you need to invest 10,000 hours of your time. Ain’t nobody got time for that as the saying goes!

What you will see though is that successful marketers have teams in place to support all of this work. Sounds expensive and it is, or it can be. You can also get this work done on a limited budget too. Two great resources I use are Fiverr and Freelancer. The latter is particularly good as the software running the site is extremely powerful.

If you’ve worked out your task list in your plan, you should be able to identify very quickly where you’ll need help. Jump onto one of the websites above and search for the skills you need, post a project and check out portfolios of previous work completed.

Remember to budget for each of your tasks and you can balance where to put particular focus (and money!) – getting your squeeze page right and converting well is more important than a Twitter background as a really basic example.

Ensure you check out the feedback for the people you hire and start to build your little black book of contacts for future work when you find people you can work well with. I’ve got some great contacts over the past couple of years and may give these out with a product in the future so watch this space!

Please do leave a comment below with your own experiences. It’s good to talk!

Rob

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